Led by operators, not just strategists
Setulytics is built and run by leaders who have shipped enterprise systems and scaled businesses themselves.
Pooja Bajaj
Founder & CEO
Founder and CEO of KAPT Ventures, leading the strategic vision behind Setulytics. Her journey combines entrepreneurial resilience with enterprise technology leadership — six years building direct-to-consumer businesses, followed by six years navigating telecom platforms, enterprise applications, and large-scale technology programs. At Setulytics, she drives business strategy, innovation, customer success, and long-term partnerships.
Arijit Roy
CTO & Co-Founder
Co-Founder and CTO of Setulytics, bringing more than 20 years of experience in enterprise technology, digital transformation, and large-scale program delivery. Certified Project Manager from IIT Delhi and certified in Agile Project Management (TÜV SÜD). As the founder of Ranmira, he brings a proven engineering ecosystem that Setulytics leverages to accelerate customer success.